During the early stages of COVID data analysis showed
that job searches peaked between 10pm and 3am.
Career anxiety was keeping people up at night.
So, we created the SEEK SleepMix,
an interactive Spotify algorithm that served people bespoke career advice,
mixed with soothing music based on their listening habits.
We partnered with Briggs who recorded ‘bedtime rhymes’
which we turned into the campaign comms.