A disclaimer: This one is still concept and needs to be kept confidential. You know the drill.**
The brief was a big one. Change the overall opinion of NISSAN through the launch of their last ever manual transmission sports car, The NISSAN Z.
We needed a bold and surprising campaign, and with such a responsive and tactile drive we decided to invite visually impaired speed merchants Ben Felten and Mike Newman to go head to head in a timed race around a winding brail race track.
We called the ambitious dance between man and machine The Blind Waltz.